The conference enables participants to drill down into the myriad of complex business challenges, as well as opportunities, which currently face the CMO community.

Themes of the conference include but are not limited to:

• Implementing a major shift in the business and marketing model as discussed by Jeffrey Hayzlett, Chief Business Development Officer & Vice President, Eastman Kodak Company
  
  
• Creating emotional bonds with consumers and ensuring loyalty as discussed by Doyle Williams, Executive Vice President & Chief Marketing Officer, COUNTRY Financial
  
  
• The changing role of the Chief Marketing Officer as dicussed by Steve Moya, Senior Vice President & Chief Marketing Officer, Humana Inc.
  
  
• The Marketing Accountability Imperative, a panel discussion presented by Prophet
  
  The panel will discuss how to make better marketing spending decisions to accelerate the growth of your business, improve the efficiency and return on marketing investments, and foster a culture of accountability in your marketing organization.

Other Topics will include:

•      Brand prominence within the social lexicon
  
  
•      Continued brand growth and exposure in a downturned economy
  
  
•      Best practices in utilizing emerging media
  
  
•      Growing the marketing role in a non-traditional sector
  
  
•      Rebuilding from a scandal
  
  
•      The intersection between the environment and corporate responsibility
  
  
•      Insights- Thinking strategically for the marketer and company as a whole