7:30 – 8:15am

Breakfast Reception


8:20 – 8:30am

Opening Remarks by Conference Chair

Aprimo Marketing


8:30 – 9:00am

David Gitow
Chief Marketing Officer
Barnes & Noble, Inc.

Interview by:
Robin Johnson
President of the Americas
Financial Times


9:05 – 9:45am

"The 7 Things Every CMO Must Know About Search Marketing"

Panel Discussion
Presented by: iProspect

Moderator:
Fredrick Marckini
CEO & Founder
iProspect

Panelists:
Jeff Glueck
CMO
Travelocity

Jen Miller
Online Marketing Manager
Delta Airlines

Jay Nedell
E-Commerce Manager
Paragon Sports LLC

Karen Weber
AVP, E-Marketing
Irwin Union Bank

Forrest Young
VP Marketing and Business Development
Aegis Lending Corporation


9:45 – 10:15am

Coffee Break


10:15 – 10:45am

John P. Giere
Chief Marketing Officer
Alcatel-Lucent


10:50– 11:30am

“How Imagery Can Make, Or Break, Brands: CMO’s Favorite Case Studies”

Panel Discussion
Presented by: OnRequest Images

Moderator:
Ed Faruolo
President and Founding Member
VitaLincs, LLC

Panelists:
Tricia Conahan
Senior Vice President of Brand Marketing
ING

David Harkleroad
Chief Marketing Officer
Hay Group

Dean Harris
Chief Executive Officer
Piggyback Publishing

Halle Hutchison
Director of Brand Management
T-Mobile

David Norris
Chairman & CEO
OnRequest Images


11:35 – 12:05pm

"When They Know You More Than Love You"

Russ Klein
President, Global Marketing, Strategy and Innovation
Burger King Corporation


12:05 – 1:05pm

Lunch
Sponsored by The Financial Times.


1:05 – 1:35pm

Jenifer Zeigler
Senior Vice President, Global Brand Management
Intercontinental Hotels & Resorts


1:40 – 2:20pm

"Automating the Other 90%"

Panel Discussion
Presented by: Aprimo Marketing

Moderator:
Michael Emerson
Chief Marketing Officer
Aprimo Marketing

Panelist:
Douglas Diamond
Chief Marketing Officer
Emigrant Savings Bank

Benjamin E. Kiker
Senior Vice President, Chief Marketing Officer
Interwoven, Inc.

Kate Shevack
Chief Marketing Officer
Timex

Elissa Tomasetti
Vice President of Circulation and Marketing
Financial Times


2:25 – 2:55pm

Deirdre Bigley
Vice President, Worldwide Advertising & Interactive
International Business Machines


2:55 – 3:35pm

Coffee Break


3:35 – 4:05pm

Allen Olivo
Vice President, Global Brand Marketing
Yahoo, Inc.


4:10 – 4:40pm

Arun Sinha
Chief Marketing Officer and Vice President
Pitney Bowes Inc


4:40 – 4:45pm

Closing Remarks


4:45 – 5:45pm

Cocktail Reception